Re: "How to Ruin a Great Design"

In regards to the article, Alice Rawsthorn makes a great point in that even the slightest change to something can change the entire product. Whenever a company or organization wants to re-innovate a product or logo, good intentions or not, there's a huge chance that it will be inferior. This is simply because the new designers might completely dismiss the iconicity of the old design and how it relates to the company/organization as a whole in favor of a modernization and chasing trends. It's complete carelessness and blissful ignorance. The common saying is that if it's not broke, don't fix it. A company that displays this perfectly is Coca Cola. For the most part, their logo has remained consistent throughout the years, a logo that creates a warm, inviting feel similar to the usual Coca Cola ads. The logo is a representation of the brand in a visual form, so inconsistencies should be avoided. This can also extend to the products themselves and/or decision making for the brand.